Unlike nearly every other coffee shop in North America, patrons are stationed at tables or couches drinking their coffees in the yellow 'for-here' mugs: there are abnormally few paper cups in sight. This attitude is exemplary of the foundational beliefs Devoción is built on. Described as the world's only exclusively "Farm to Cup" bean roster, this through-and-through Colombiano enterprise is committed to maintaining the ecology of the land their beans come from and fortifying workers from their country who have endured decades of perilous (and notorious) conflict. The growing coffee enterprise has established social and environmental programs throughout the vast regions of Colombia, and the founders publish sustainability reports they encourage coffee consumers to read.